From 2012 to 2024, we worked with GROOV3 to help grow one of the most recognizable dance fitness brands in the industry. Along the way, we supported the company with website development, content production, digital strategy, branding, and ongoing improvements to its platform.
We built GROOV3 a custom web platform that brought ecommerce, subscription content, instructor management, event promotion, and class discovery together in one place. Instructors could manage their profiles, submit certification materials, upload training content, and share weekly videos and DJ mixes with members around the world.
Beyond the platform, we produced promotional videos, fitness content, trailers, event media, and marketing assets to support GROOV3’s growth online and in person.
The result was a platform that could grow with GROOV3, supporting instructors, subscribers, merchandise sales, certifications, and live events as the brand and its community expanded worldwide.
